cOmpelling
message & strategy fOr
winning state campaigns
Heidi Beidinger, Candidate for Indiana House District 5, on election day, 2022.
candidate COmmunicatiOns COnsulting
We help Democratic candidates for state office with all their communications strategy, ranging from helping them define and communicate their "why," to developing their core candidate brand identity, advising or creating a logo and website, and understanding the fundamentals of successful messaging. We also partner with candidates to develop their earned, paid, and social media strategies, and help them break through the MAGA-created chaos clouding contemporary politics. We believe that creating moments that can go viral and capture the national imagination is a key component of fighting MAGA candidates and their Christian White Nationalist ideology.
AbOut us
I'm Stephanie Gerber Wilson. I draw upon more than 25 years of
experience in strategic communications, brand identity, messaging, social media, and design to help Democratic candidates running for state legislature develop winning messaging and communications strategy.
Candidate Identity and Messaging
We provide a pre-launch messaging workshop for candidates to develop their "why", their core candidate story, and most importantly, understand what they're for, so they can communicate clearly about it while using tested frameworks focused on freedom to adhere to a strong unifying message among Dems. We also help with the creation of the central candidate collateral, including logo, website, tagline, stump speech, op-eds, prospecti, etc.
services
Strategy
We work with candidates and their teams to develop a communications strategy tailored to their budget, including mailers, walking scripts, endorsement requests, op-eds, videos, social media, earned media, advertising, and working with local organizations to maximize effectiveness on the ground. We also host a podcast and can include candidate ads and feature select candidates from MAGA-captured states as guests.
Partnerships
We maintain partnerships and relationships with campaign strategists, researchers, data analysts, video specialists, ground organizers, and other volunteers and professionals who can provide counsel and services that go far beyond messaging and communications strategy.
pOdcast
Stephanie hosts the podcast, "Freedom Over Fascism."In her first season she interviewed candidates, activists, authors, historians, and messaging experts to help candidates and activists understand the nature of MAGA's threat to freedom, find avenues to help fight for democracy, and use winning, tested messaging. In season 2 she continues to interview experts, authors, candidates, and advocates who clarify what it takes to regain freedom and democracy in MAGA-captured states. You can support her work on Patreon, so she can keep hosting the podcast and feed her family. Patreon members receive bonus content.
testimOnials
You are only as good as the team around you. As a campaign strategist, Stephanie Wilson is the person I want on my team to create the communication strategy. Stephanie has a deep understanding of the urgency of the political times we are living in. She brings an extensive historical perspective to her work while effectively articulately the candidate's message on all communications channels. Stephanies allows the candidate’s values and authenticity to be the center of the story. As a result of this cohesive messaging approach, the candidate's message penetrates a noisy political landscape.
Mary Noone, Campaign Strategist
Stephanie was an invaluable member of my campaign for Indiana State House. In addition to helping me stand up a campaign in a tight timeframe, she was my Director of Communications. Stephanie demonstrated strengths and expertise in messaging and strategy. She knew how to translate my values and positions into messages that resonated in my district. She developed a communications and budget strategy, wrote compelling scripts and articles, and managing a social media strategy in an ever-changing landscape. On a personal note, Stephanie is friendly, always has a smile and is fun to work with!
Heidi Beidinger, Fmr Candidate Indiana House District 5
In 2022, I ran for the Indiana State Senate. As a first time candidate, I knew my values and beliefs inside and out. However, finding the right way to communicate those values and beliefs was harder than expected. Thankfully for me, I met Stephanie and she quickly became a helping hand - and a friend. Stephanie helped me craft some of my messaging and the activity on my social media posts increased drastically. But more important than telling me HOW to say something, Stephanie took the time to teach me WHY I should say something. I didn’t just say a few things better - Stephanie helped me learn how to be a better candidate.
I would recommend Stephanie for any other state legislative candidate. She has a great understanding of how campaigns in state legislative races differs from other elections. Stephanie won’t just make your message better, she will make you a better messenger.
Josh Lowry, Candidate for Indiana House District 24
