my story

I started my career as a public relations exec in Silicon Valley, then came to Boston to earn my PhD.  Academically, I focused on museums and representations of history.  In my dissertation, I analyzed the stories a Jerusalem museum told, and what those stories revealed about its designers.

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After years in Academia, I launched my own business developing brand identities, creating websites, designing logos, and managing social media campaigns.  I learn my clients' goals and aesthetics, and then combine my strategic mindset, graphic design, writing, and communication skills to create compelling, beautiful logos, websites, and social media collateral. 

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During the recent presidential campaign, I served as the National Facebook Lead for a grassroots social media team for the Biden/Harris campaign. I've continued that social media work with a page dedicated to democracy and equality. I enjoy hanging out with my husband and 7th grade son, walking my pup, losing myself in escapist fiction, and employing the Oxford comma.